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Investing in These Retailers' Stock Is 'Worth the Risk,' JPMorgan Says

Shoppers walk by a Best Buy at a mall in New Jersey.
Best Buy shares are “highly worth the risk-reward at this price," JPMorgan analysts said.

Kena Betancur / Getty Images

Key Takeaways

  • Investing in Best Buy and Wayfair is "worth the risk," JPMorgan said in a research note on retailers published Monday.
  • Best Buy will likely see strong sales thanks to the Nintendo Switch and back-to-school shopping, analysts said.
  • Meanwhile, Wayfair will likely be impacted by tariffs less than investors expect, the research team said.

Best Buy and Wayfair stock offer a healthy balance of risk and reward,ꦬ JPMorgan said.

The companies aren’t amon▨g the safest investments highlighted in a retailer research note, but they are “worth the risk,” JPMorgan said Monday. 

Business should pick up at the electronics retailer Best Buy (BBY), beginning in June, when 澳洲幸运5开奖号码历史查询:pre-orders of Nintendo Switch show up in financial records, the note said. The momentum wi🀅ll likely carry over into July as consumers buy computers, tablets and phones during back-to-school shopping, they said.

Best Buy has 澳洲幸运5开奖号码历史查询:integ𓂃rated current tariffs intಌo its guidance, which limits–but doesn’t completely eradicate–risks to its future earnings, JPMorgan said. Sales of non-computer merchandise could remain sluggish, analysts said, concluding that shares are “highly w🥀orth 🐻the risk-reward at this price.”

Shares were recently trading for roughly $67.40—down about 21% so far this year.  Best Buy stock began declining in late February amid new tariffs, and has generally been ticking up since early April, when a number of "reciprocal" tariffs were delayed.

Wayfair (W) shares also appear to be undervalued, JPMorgan said. Misconceptions🐼 about how tariffs may impac▨t the company appear to be weighing on its stock, the 🧸note said, adding that Wayfair operates a platform for buying furniture and home goods and d꧋oesn't function like a traditional retailer.

Shares were recently selling for just shy of $41, but remain down nearly 8% this year.

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