What Is an Augmented Product?

An augmented product has been enhanced by its seller with added features or services to distinguish it from the same product offered by its co𝕴mpetitors. Augmenting a 🍬product involves including intangible benefits or add-ons that go beyond the product itself.

Examples of the features used to create augmented p🌟roducts might include free delivery or in-home instal♊lation of a service. Cosmetics companies tend to offer free makeovers and travel-size samples to augment their products.

How an Augmented Product Works

To marketing professionals, everyꦡ product comes in at least thr💫ee versions: The core, the actual, and the augmented.

Core Product

The core product is not a physical object. It is the product's benefit to the consumer. For example, a lipstick will make its buyer attractive; a pair of sneakers will make her healthier; a new phone will help you communicate more efficiently.

Actual Product

The actual product is the item for sale, including the unique branding, design, and packaging that is attached to it. The actual product and its features must deliver on the core-product expectations that 💎consumers want from the product. A car, for example, should function seamlessly withꦓ all of its features to deliver the core product and create customer value.

Augmented Product

The augmented product adds on features and services that distinguish it from similar products offered by the competition. The add ons don't change the actual product and may have a minimal impact on the cost of producing the product. However, an augmented product may have a perceived value that gives the consumer a reason t🌸o buy it. The added value may 🌌also allow the seller to command a premium price.

Examples of Augmented Products

It's no secret that companies that can effectively create augmented products create a positive buying experience and have the best chance of developing a loyal base of repeat customers.

Apple TV

Apple Inc. (AAPL) launched its video and TV streaming service in 2019. To boost awareness of the new product and increase ⛎sagging iPhone sales, the compaꦍny created an add-on or augmentation for anyone purchasing a device as stated below from the .

"Starting today, customers who purchase any iPhone, iPad, Apple TV, iPod touch or Mac can enjoy one year of Apple TV+ for free."

Discounts and Freebies

A discoඣunt coupon for a future purchase is a product augmentation, as is an offer of a refund ꦿif the customer is dissatisfied. A free recipe book offered with the purchase of a kitchen appliance such as a crockpot creates an augmented product.

More expensive purchases often come with enhanced augmentation. In-store financing for furniture purchases, a free trial, or free delivery all augment the product being offered. A cable🎶 company competing for new business might offer a more convenient home installation schedule to attract customers.

Service Sells

Good customer service and store ambiance are augmentations that 澳洲幸运5开奖号码历史查询:brick-and-mortar retailers add to their entire range of products. A generous return policy and in-store demonstrations are others. A retail store that sells cooking supplies might offer free cooking classes with each purchase. Apple, for example, offers teaching and guidance for how to use their products through their retail locations. An engaging website to help customers learn about a product or service, as w✨ell as an online support team, are product augmentations.

In considering almost any purchase, consumers have a wealth of options. An augmented product has been m꧋ade to💖 stand out from other products, or the same product offered by other sellers.