Amazon’s (AMZN) Prime🧸 Da🌄y is just around the corner, and while the summer shopping event is now so popular that it's overtaking other holiday shopping, consumers this year plan to cut back on how much they are spending. 

Shoppers said they plan to spend $250 on summer sales, including the upcoming July 11 and 12 Amazon Prime Day sale, a downgrade from their recent summer spending plans, according to a RetailMeNot survey of 1,000 retail shoppers. It’s the second season in a row shoppers said they planned to cut their summer spending, declining to $388 in 2022 from $594 in 2021.

However, RetailMeNot noted in its report that shoppers in 2022 spent more than their survey projections for that year, as 澳洲幸运5开奖号码历史查询:Prime Day has increased its sales each year since its 2015 launch.

The members-only shopping event is available to as many as 63% of Americans, which is what the survey shows is how many have a Prime membership, down slightly from the 65% with a membership in the 2022 survey. Of those Prime account holders, 96% say they have participated in a Prime Day shopping event, overtaking 澳洲幸运5开奖号码历史查询:Labor Day as the most popular summer shopping event, the Ret🎀ailMeNot survey said. 

Electr🐽onics, Back-to-School Items Top Prime Day Shopping L꧃ists

Due to its mid-summer placement, Prime Day has become an ideal place for back-to-school shoppers to find deals, with 76% of Amazon shoppers looking for deals for school-related items. In that category, 49% plan on buying clothing, shoes or apparels, and another 18% willꦡ buy a book, e-book or audiobook. 

But mos🅷t shoppers who tacꦍkle Prime Day are looking for electronics, with 59% saying they plan to buy a new device during the two-day sale. 

The most popular electronics purchase will be headphones, a planned purchase for 23%, with another 18% looking to buy a laptop or computer. 澳洲幸运5开奖号码历史查询:Amazon-brand electronics likeꦰ Kindle, Echo/Alexa and Fire TV are sought by 18%, while another 16% are targeting tablets🍰 and e-readers, and 15% looking for video games or consoles. 

Amazon shoppers also have home electronics on their list, with 14% looking for smart speakers or televisions, and another 12% looking to grab a smart home product, like an iRobot's (IRBT🌳) Roomba vacuum robot or a Nest or Ring doorbell camera.&nb𝔍sp;

Home decor items will be popular with 22% of the survey respondents, while another 18% want kitchen appliances and products like Keurig and Instant Pot.