The Kansas City Chief may have been the big winners at Sunday’s Super Bowl, but Chinese e-commerce company Temu apparently scoꦆred as well.

American Depositary Receipts (ADRs) of Temu’s parent, PDD Holdings (PDD), jumped the day after Temu ran three commercials during the big game and two after the game ended. The animation ads featured a gi🌊rl dancing with bargain prices popping up on various items as she passed, and the phrase “Shop Like a Billionaire” as the tag line. 

It was the second-straight year Temu ran spots during the Super Bowl. While the company didn’t say how much it paid for the advertising, it’s been estimated that a 30-second commercial at the game at Al♏legiant Stadium in Las Vegas cost between $6.5 million and $7 million.

Along with hoping to attract American consumers with its Super Bowl messaging, Temu is also offering $15 million in coup🌃ons and giveaways this year. 

PDD Holdings ADRs were up 3.2% at $131.59 at around 3:20 p.m. ET Monday. The stock traded at a nearly three-year high last month, and although they’ve lost some ground since then, they’re still up about 37% in the past year.