Summary

• Joined Investopedia in May 2025
• Co-founded independent media platform Bagable.com; specialized in breaking news and enterprise reporting about the retail industry during more than two decades at CNN.

Experience

Parija Kavilanz is an award-winning jo♋urnalist and co-founder of Bagable.com, an independent media platform covering retailers, shopping trends, consumer behavior and cultural forces shaping what we buy—from product innovation to the stories behind our favorite stores and brands.

Her career spans more than two decades at CNN, where she specialized in breaking news and enterprise reporting about the retail industry. Parija has chronicled the rise of retail🦄 giants like Walmart, Target, and Amazon while also shining a spotlight on nimble startups and inven⭕tive entrepreneurs.

She has reported extensively on the evolution of the American mall, from its fight to stay relevant with younger, digital-native shoppers to surprising details like why malls don’t have windows. Her work has also explored the growing threat of organized retail crime and the financial and safety risks it poses to retailers🎐 and communities.

Parija is a recipient of the Newswomen’s Club of New York Front Page Award and a Best in Business Awar✃d from the Association of Bu꧟siness Journalists.

Education

Parija holds a Master’s Degree in Journa🌊lis♛m from New York University.