Elon Musk is making changes again at Twitter, by dropping the platform's iconic bird logo—rolling out a new logo, the letter 'X', late Sunday.

Twitter's new CEO Linda Yaccarino tweeted the rebrand was akin to a second chance for the company to make a big impression as 'X' after having done so as Twitter.

"We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started," Yaccarino tweeted. "There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything," she said.

Later in the night, both Yaccarino and Musk tweeted images of the logo projected on Twitter's headquarters. However, the logo may be subject to some changes, Musk suggested in another tweet.

Musk, who is prone to making a big splash with his announcements—such as turning up at Twitter offices carrying a kitchen sink soon after the acquisition—tweeted on Sunday that it is time to "bid adieu" to Twitter's iconic bird logo.

“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk tweeted. He later said that an X logo would be posted, saying the change "should have been done a long time ago.”

In April this year, Musk's澳洲幸运5开奖号码历史查询: X Corp. absorbed Twitter. His tenure on the꧋ platform has been tumultuous with changes to the blue check verification system, and criticism from marketing professionals after he said he would limit how many tweets per🌃 day that certain accounts could access.

And that may have left the field open for competitors to take advantage. Meta (META)'s Threads, launched recently, has been touted as the "Twitter Killer." While the platform drew 100 million users in a matter of days as curious users flocked to the platform, the numbers have since dropped. Musk threatened legal action against Facebook's founder as Mark Zuckerberg said he wanted to create a more friendly platform.

Twitter's user base has been said to be "tanking," according to the internet services company Cloudflare. The value of Musk's acquisition has also been 澳洲幸运5开奖号码历史查询:reduced to only a third of his purchase price.