澳洲幸运5开奖号码历史查询

A New Disney+ Promotion Is the Latest Bid To Snag Streaming TV Subscribers

The Disney+ logo at an event in July

Chris Delmas / AFP via Getty Images

Key Takeaways

  • The Walt Disney Co. is running a promotion on its Disney+ streaming service, offering new and returning subscribers to its basic plan, which includes ads, for about $2 a month for three months.
  • At that point, the price will rise to about $10—$2 higher than the current monthly rate, in line with Apple's price and about $3 more than the basic Netflix rate.
  • The offer—and changes—come as streaming TV models and prices continue to evolve and ahead of the holiday season, during which more limited-time offers are likely to land.

澳洲幸运5开奖号码历史查询: The Mouꩲse is on sale—for a while. 

The Walt Disney Co. (DIS) is running a promotion on its Disney+ streaming service, offering new and returning subscribers to its basic plan, which includes ads, for about $2 a month for three months. At that point, the price will rise to about $10—$2 higher than the current monthly rate, in line with Apple's (AAPL) price and about $3 more than the basic Netflix (NFLX) rate.

The offer—and changes—come as streaming TV models and prices continue to evolve and ahead of the holiday season, during which more limited-time offers are likely to land. Paramount+ (PARA) for example, is currently promoting a discount on its annual rate. Meantime, big streamers are generally working to reduce 澳洲幸运5开奖号码历史查询:password sharing

Signs of Household Stress Have Spilled Into 𓆉Streaming Business

They also come as some industry analysts have iꦆdentified signs of stress in U.S. household economies spilling into the streaming business. A Bank of America report published late last month suggested that both total streaming spending and the number of house꧋holds with more than one monthly streaming payment have fallen. 

Disney, for its part,🌳 is counting on its ability to continue building a product consumers like enough that it can sustain price increases without losing households. 

"Every time we've taken a price increase, we've had only modest churn from that and nothing that we would consider significant," Disney 澳洲幸运5开奖号码历史查询:Chief Executive Officer (CEO) Bob Iger said in an August conference call with analysts, a transcript of which was made available by AlphaSense. "We believe … that the pricing levers that we have has actually increased."

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