PowerToFly is an online hiring platform for women who want to work remotely. Similar to the founders, many of the women on the platform are mothers. The platform also caters to digital nomads, a term for p♒rofessionals who desire the flexibility of bein𝕴g able to work from a variety of locations.
The goal of PowerToFly is 🍎to bridge the gap between companies seeking more diversity and female talent who do not want their careers to be constrained by their locatio𒅌ns or family responsibilities.
Key Takeaways
- Technology veterans Katharine Zaleski and Milena Berry founded PowerToFly in Aug. 2014.
- The company operates in the job recruiting industry with the goal of bridging the gap between companies seeking more diversity and female talent.
- PowerToFly makes money by offering subscription plans to companies for the hiring of talent.
- The company has raised $37.5 million in funding.
- In 2023, the company launched its flagship product, DEIB Suite, an end-to-end diversity recruiting, retention, and education product.
PowerToFly's Industry
PowerToFly operates in the recruiting industry, matching employers and job candidates, focusing on equitable opportunities for women. The company seeks to "create inclusive environments where diverse professionals can thrive." The company lists jobs posted by companies that individuals can apply to.
PowerToFly does not charge direct hiring fees but rather has a subscription pricing plan for companies. Its flagship product is the DEIB Suite (diversity, equity, inclusion, and belonging). The suite includes a talent acquisition platform to attract and hire candidates as well as a diversity and inclusion learning hub with training and resources.
Companies on the platform include Nestle, Siemens, Meta, Google, Northrop Grumman, Halliburton, Deloitte, Morgan Stanley, American Express, PWC, and many more.
Competitors to PowerToFly in the industry include Greenhouse, Hired, LinkedIn, Indeed Hiring, Lever, Zoho Recruit, and ZipRecruiter.
High-tech companies are known for demanding extremely long hours and for being dominated by males. While some Silicon Valley companies have family-friendly policies such as paid maternity and paternity leave, it is still a difficult industry for women. This is where PowerToFly believes it can offer a solution, by connecting employers to job candidates while focusing on diversity and inclusion, particularly for women looking to re-enter the workforce after child rearing.
PowerToFly's Fundraising and Financials
PowerToFly raised its initial $1 million of seed money in July 2014 from New York-based Lerer Hippeau Ventures. This was followed by 澳洲幸运5开奖号码历史查询:Series A financing in June 2015 for an additional $6.5 million. Lerer Hippeau participated again, along with other investors such as Hearst Ventures and Crosslink Capital.
In Sept. 2022, the company raised $30 million in 澳洲幸运5开奖号码历史查询:Series B financing. The lead investor was Morgan Stanley. The company has raised a total of $37.5 million and has a total of seven investors, which are Grasshopper Bank, Morgan Stanley Next Level Fund, Morgan Stanley Expansion Capital, Chartline Capital, Lerer Hippeau, Crosslink Capital, and Hearst Ventures.
History and Leadership
Technology veterans Katharine Zaleski, a former manager at The Huffington Post and The Washington Post, and Milena Berry, the former chief technology officer at Avaaz, founded PowerToFly in Aug. 2014.
PowerToFly founders Berry and Zaleski realized that plenty of women have the right skills and degrees for success in high-tech, but the workplace is not meeting ꦬtheir needs for flexible hours and locations. Many women in their 30s exit the workforce—and have trouble returning to it later—when they have children and need to balancꦯe competing demands on their time.
Berry and Zaleski founded the company to match employers looking for highly skilled individuals with women, mostly mothers, who can fill those jobs but can't or don't want to work in the quasi-college-campus environment that characterizes many high-tech companies.
Recent Developments
In 2023, PowerToFly launched its flagship product: DEIB Business Suite. The suite offers PowerPro, which is a talent acquisition platform used for attracting and 澳洲幸运5开奖号码历史查询:hiring talent, and PowerUp, which is a diversity and inclusion learning hub.
This product is the first real end-to-end diversity recruiting, retention, and education product in the industry space. The product was created to fill the diversity, equity, inclusion, and belonging (DEIB) needs of companies.