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AppLovin Stock Pops as Ad Business 'Continues to Amaze,' Wedbush Says

AppLovin website arranged on a smartphone.
AppLovin reported first-quart♈er earnings that topped analysts’ expectations.

Bloomberg / Getty Images

Key Takeaways

  • Shares of AppLovin jumped Thursday as several analysts raised their price targets for the stock after the company reported strong quarterly results.
  • Jefferies estimated the adtech firm currently serves just 0.1% of its addressable market, suggesting it has significant room for growth.
  • AppLovin has faced pressure from short-selling firms this year, which UBS said could weigh on the stock.

AppLovin's (APP) stock rocketed higher Thursday after 澳洲幸运5开奖号码历史查询:strong quarterly results drew price target hikes from several analysts bullish on t🍒he company's advertising business.

The stock was up over 13% near $344 in r🍸ecent trading and has more than quadrupled in value over the past 12 months.

Jefferies analysts said “the fastest growth still lies ahead” for AppLovin, whose software helps monetize gaming apps with targeted ads. The firm estimates AppLovin has fewer than 1,000 web-based advertisers on its platfo⭕rm, or just 0.1% of the total addressable market, suggesting it has significant room for growth. Jefferies lifted its price target to $530 from𒅌 $460. 

Meanwhile, UBS raised its target to $475 from $450 and Wedbush maintained its even more bullish target of $620.꧒ “The advertising business continues tꦑo amaze,” Wedbush said. 

The company forecast second-quarter advertising revenue of $1.2 billion to $1.22 billion in the second quarter, above the $1.11 billion analysts were looking for.

Thursday's rally comes after a tough start to the year for the adtech company's stock following allegations of 澳洲幸运5开奖号码历史查询:"scammy" practices by 澳洲幸运5开奖号码历史查询:short seller Muddy Waters, which on Wednesday said a blog post from AppLovin executives in response to the claims contained "demonstrably false statements." Muddy Waters' allegations followed similar reports from 澳洲幸运5开奖号码历史查询:two other short-seller firms in February.

UBS analysts, while bullish on AppLovin, said the short-seller reports “could weigh on both investor sentiment and to a lesser extent web-based advertisers willingness to explore APP as a new channel.”

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  1. Jefferies. "AppLovin. Q1: Waters a lot Less Muddy, Fastest Growth Still Ahead; Raise PT to $530."

  2. Wedbush. "AppLovin Corp. Revenge is a Dish Best Served Cold."

  3. UBS. "AppLovin Corp. 1Q25 EPS Recap - EBITDA est higher on more visibility into self-serve roll out."

  4. AppLovin Announces First Quarter 2025 Financial Results. "//investors.applovin.com/news/news-details/2025/AppLovin-Announces-First-Quarter-2025-Financial-Results/default.aspx"
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